With the rapid spread
of cancer amongst people, many companies are working on their take to combat
this disease. In the same manner, GOOG has started to work on magnetic
particles which would be patrolling through the human body in search of active
cancer cells.
GOOG claims that their
magnetic particles which will be one thousandth of an average red blood cell
would basically go inside the body and attach themselves to proteins, cells and
other particles found in the body. Moreover the company is also working on
wearable devices which would keep a check of such cancer causing agents in the
body providing constant monitoring.
The purpose of these
devices would be to acknowledge the patient about their wellbeing before the
disease becomes serious so that precaution can be taken. GOOG itself believes
that this will be the future of the healthcare industry and are optimistic that
any test conducted by doctors in future would be through these devices.
The issue with coming
up with such a device is that the company does not really know what material
would actually allow these particles to attach with the cells moreover they
have not been Able to deduce how many such particles would be required. This
process is in the streamline and would further require 5 more years to flourish
completely.
The incentive on the
companies end is to broaden their perspective and not just limit their growth
to browsing and advertisement but now intervene in new markets. For this
purpose they have established their Google X research labs which are devoted to
work and revolutionize the paradigms of healthcare.
The company has hired
people from various professions such as chemist, physicist, astrophysics, and
engineers etc. to collaborate and deliver an effective product. The company
still has not revealed the actual amount spent by them for this particular
project.
Skeptics are still uncertain about the future
of this product since only few products using nanotechnology have proved to be
beneficial. Rests have resulted in vague outcomes. The company has a divine purpose of choosing
this mechanism because usually people spend massive amounts once diagnosed with
diseases. These tests would allow them to keep a check and take precautions to
avoid any such situation in the future.
One
of the major issue with this would be that even if they succeed in making such
devices and tests, their authenticity would still be an area of concern.


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